Welcome to ZYN.com

ZYN Nicotine Pouches exist because we believe it’s critical to provide better alternatives to legal-age nicotine consumers (21+ only) who would otherwise continue using traditional tobacco products. Our small pouches have helped millions of American adult nicotine consumers make a big change for the better. That kind of positive impact comes with big responsibility, and we’re up to the task.

We go to great lengths in the U.S. to help prevent anyone under 21 from accessing our products. We're fully committed to following all relevant Food and Drug Administration (FDA) regulations and take our responsibility seriously by:

► Helping our retail partners by providing 21+ training, educational materials, and point-of-sale signs to raise awareness about age-verification and underage access prevention.

► Refraining from advertising on TV and most other forms of mass media where age restriction isn’t possible.

► Only featuring models in advertising who appear well over the legal age for purchasing nicotine pouches.

► Never using paid influencers, including athletes or celebrities, to promote our products.

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How You Can Help

In addition to our own responsibility efforts, we ask that everyone who enjoys ZYN consider the impact of their actions, too — both online and off. Help prevent underage access to nicotine pouches by posting responsibly about ZYN online and following these simple principles:

► Don’t share ZYN with anyone under the age of 21.

► Avoid creating or sharing social media content featuring ZYN that could appeal to anyone under 21.

By combining smoke-free nicotine products with responsible retail and marketing efforts, we believe we can help create a more positive future. Together our actions add up. For even more information about our commitment to responsibility, check out our 10-point action plan for responsible marketing, compliance, enforcement, and innovation.