ZYN GO FOR IT GIVEAWAY
OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. Void in MA, MI, VA and where prohibited by law. Subject to all federal, state and local laws.

1. Contest Timing: The ZYN Go For It Giveaway (the "Contest") begins at 12:01 AM Eastern Time (“ET”) on January 21, 2026 and ends at 11:59 PM ET on February 25, 2026 (the "Contest Period").

2. Eligibility: The Contest is open only to legal residents of the 50 United States and the District of Columbia (excluding residents of Massachusetts, Michigan and Virginia) who are nicotine consumers and are 21 years of age or older as of date of entry (“Entrant”). Employees of Swedish Match North America LLC (“Sponsor”), Don Jagoda Associates, Inc. (“Administrator”) and its affiliates, parents or subsidiaries, respective parent, subsidiary, and affiliate companies and advertising and Contest agencies, persons engaged in the development of Contest materials or events, and members of their immediate families (spouses, parents, children, and siblings and their spouses) living in the same household of each are not eligible. Groups, clubs, organizations, commercial entities and businesses cannot participate. Void in MA, MI, VA and where prohibited by law and subject to all federal, state and local laws. Participation constitutes Entrant's full and unconditional agreement to these Official Rules and to Sponsor's and/or Administrator's decisions, which are final and binding in all matters related to the Contest. Winning a Prize is contingent upon fulfilling all requirements set forth herein. Sponsor reserves the right to verify the eligibility of the winners.

3. How to Enter: During the Contest Period, you can participate in the Contest by visiting https://us.zyn.com/zyn-go-for-it-giveaway-season-4/ (“Website”) and logging into your ZYN account (“Account”). After logging into your Account, click where indicated to access the Contest. To earn one (1) entry in the Contest, when prompted, upload a high-quality portrait-style video highlighting where you would want to go on a dream adventure and how it would help you break free from your everyday (“Entry”). Video cannot exceed a duration of one (1) minute. Limit one (1) Entry per person/ZYN account throughout the entire Contest Period. Entries must be received by 11:59 PM ET on February 25, 2026.

To Receive 500 ZYN Rewards Points: In addition to earning one (1) Entry, once the Entry is validated as eligible based on the below parameters, five hundred (500) ZYN Rewards points will be awarded to your Account, at a later date. In order to receive these five hundred (500) ZYN Rewards points, you must have also entered at least one Rewards code (1 can) in your Account lifetime prior to entering the Contest.

4. Entry Guidelines:
• Entry must not be inappropriate, unsuitable or inconsistent with the theme of the Contest;
• Entry must not mention children or minors;
• You must be the only person depicted in the Entry;
• Entry must not mention no longer using any nicotine/tobacco;
• Entry must not promote alcohol, illegal drugs, firearms/weapons (or the use of any of the foregoing);
• Entry must not promote any activities that may appear unsafe or dangerous;
• Entry must not promote any particular political agenda or message;
• Entry must not (and Entrants represent and warrant that it will not), violate or infringe any third-party copyright, trademark, trade dress, or other proprietary right of any entity or person (living or deceased), including but not limited to rights of privacy, publicity or portrayal in a false light;
• Entry must not make reference to any commercial/corporate advertising, including but not limited to corporate logos, brand names (other than Sponsor’s), slogans, political, or religious statements, or be otherwise objectionable;
• Entry must not include any representation of celebrities, athletes, musicians, or any other public or private figure living or dead, or include any anti-social, political or religious groups, any commercial solicitation or Contest materials or address, phone number, or URL address;
• Entry must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age;
• Entry cannot defame, misrepresent or contain disparaging remarks about Sponsor, the Released Parties (defined below), or their respective products and services, or other people, products or companies;
• Entry must not violate any law.

All Entries must be in English and must comply with these Official Rules and the registration instructions, as determined in Sponsor’s sole discretion, to be eligible. Entries become the property of the Sponsor and will not be acknowledged or returned. Sponsor has the sole discretion to determine whether a submission qualifies as an Entry. Any Entry not in compliance with the above and which does not meet the requirements of these Official Rules will be disqualified. By entering, you agree to waive any rights you may have to the Entry submitted. By submitting an Entry, you hereby grant the Sponsor the perpetual, royalty free, worldwide rights to your Entry to use, reproduce, publish, edit, market, store, post, modify, adapt, create derivative works based upon, promote the Entry in its sole discretion. By entering the Contest, you understand that your Entry in its entirety or portion thereof may (in Sponsor’s sole discretion) be posted on websites, social media sites and/or other Sponsor-selected media.

5. Judging and Determination of the Contest Winners: All eligible Entries will be judged by Administrator to determine fifty (50) finalists based on the following criteria: Originality (20%); Excitement (20%); Expressiveness (20%); Ease of Execution (20%); and Responsibility with Usage (20%). Finalists will then be re-judged by a separate panel of Sponsor-specified judges using the same criteria to determine the ten (10) potential winners. The ten (10) Entries from the fifty (50) finalists that receive the highest scores from the judges will be deemed the potential prize (“Prize”) winners, subject to verification. In the event of a tie, tied Entries will be re-judged based 100-percent (100%) on Originality and Expressiveness. Decisions of the Sponsor and judges are final with respect to all matters relating to the Contest. By participating, Entrants agree to the decisions of the Sponsor and judges, which shall be final and binding in all respects. Under no circumstance will information regarding judging be shared with Entrants.

6. Prizes and Approximate Retail Value (“ARV”):

• Ten (10) Grand Prizes: Sponsor will use their interpretation to fulfill the Prize idea included in Entrant’s Entry; actual Prize awarded will be consistent with the theme of winner’s Entry, as determined by Sponsor in their sole discretion (maximum ARV: $15,000). The ARV of each Prize will vary depending on the winner’s prize request.

Limit one (1) Prize per person/Account. Any difference between the maximum ARV and the actual ARV will not be awarded. Sponsor reserves the right to fulfill the spirit of the prize request (or an approximation of the prize) if it determines the request “as is” cannot be fulfilled, in its sole and absolute discretion. Prizes are awarded “as is” with no warranty or guarantee, either express or implied. Prizes may be subject to restrictions and expiration dates may apply. Winners should look solely to the manufacturer of any prize for any warranties, as applicable. All federal, state, and local taxes as well as all costs and expenses associated with Prize acceptance and use not specific herein as being provided are each winner’s responsibility. A 1099 tax statement will be filed with the IRS for the winners for the actual total value of their Prize. The 1099 will be processed for the following tax year in which the Prizes are awarded. All Prize details are at Sponsor’s sole discretion.

7. Winner Notification: Potential winners will be required to complete and return a Declaration of Eligibility, and/or Release of Liability/Prize Acceptance Form, a Publicity Release (where lawful) and Assignment of Rights (“Prize Documents”). Prize Documents will be sent to the email address submitted at the time of Account registration. Potential winners will be required to sign and return Prize Documents via email within three (3) days of notification attempt or Prize may be forfeited and an alternate winner may be determined. Return of any Prize or Prize notification as undeliverable may result in disqualification and alternate determination, time permitting. The Released Parties (defined below) shall have no liability for any winner’s notification that is lost, intercepted or not received by the potential winners for any reason. If, despite reasonable efforts, a potential winner does not respond within the time period specified in the Prize notification, or if the Prize or Prize notification is returned as unclaimed or undeliverable to such potential winner, or if Prize Documents are returned as undeliverable, or in the event that a potential winner is ineligible for any reason or has not complied with these Official Rules such potential winner will forfeit their Prize and an alternate winner may be determined, time permitting. Sponsor reserves the right to conduct a background check on the potential winners and, if applicable, their guests, prior to awarding any Prize. Sponsor reserves the right in its sole discretion to disqualify any Entrant based on the results of such background check, if Sponsor determines in its sole discretion that awarding the Prize to such Entrant might reflect negatively on Sponsor. An Entrant is not a winner of a Prize unless and until Entrant's eligibility has been verified and Entrant has been notified that verification is complete.

8. Grand Prize Rules: If a winner’s Prize includes travel, travel must be completed on dates specified by Sponsor as to coordinate with any applicable event/Experience included with Prize, unless otherwise specified in Prize Documents. If a winner’s Prize includes an event, activity, game, concert or meet & greet or any experience (collectively, “Experience”) that does not include travel, Experience must be used on date specified to coordinate with Experience or Prize will be forfeited and an alternate will be determined. If a travel Prize includes an Experience and that Experience does not take place as scheduled, for reasons such as cancellation, preemption or postponement, or for any reason beyond the control of Sponsor, Sponsor’s sole responsibility will be to award the remaining portion of the Prize to winner and no additional substitution or compensation will be provided for Experience portion of Prize. If a winner’s Prize includes travel/Experience with a guest, guest(s) must be 21 years of age or older; and b) guest must also complete and return a Release of Liability and, where legally permissible, a Publicity Release within 3 days of attempted notification or guest may not accompany winner. Winner and guest(s) must travel together (or attend Experience) on same itinerary/at same time. All travelers must possess required travel documents (e.g., REAL ID-compliant driver’s license or REAL ID-compliant non-driver ID, passport, passport card, visa, etc.) prior to departure. Winners may be subject to additional terms, conditions, details and/or restrictions specified in Prize Documents. Winners and guests must follow any required COVID or other protocols at time of travel. Sponsor or its agents may photograph, videotape or record aspects of the Experience (“Footage”) and winners and guests agree that Sponsor or its agents may use that Footage or excerpts of that Footage in any way they see fit for all promotional use in perpetuity. If the winners and/or guests engage in behavior during the Experience that (as determined by Sponsor in its sole discretion) is obnoxious or threatening, illegal, or that is intended to threaten or harass any other person, or that in any way disparages or adversely affects the reputation, image, and/or customer goodwill of Sponsor or any of Sponsor’s services, products, trademarks, service marks, or logos, Sponsor reserves the right to terminate the Experience and/or terminate the rest of the trip early and send that winner and/or guests home (at winner/guest’s own expense) with no further obligations or compensation whatsoever to winner and/or guests (which may, in Sponsor’s sole discretion, result in that winner’s disqualification from the Contest and forfeiture of remainder of prize). In the event a winner or guest engages in behavior during travel/Experience that (as determined by Sponsor in its sole discretion) is illegal, tortious, or subjects the winner or guest to arrest or detention, Sponsor shall have no obligation to pay any damages, fees, fines, judgments or other costs or expenses of any kind whatsoever incurred by winner or guest as a result of such conduct. SPONSOR SHALL HAVE NO LIABILITY FOR ANY PERSONAL INJURIES, DEATH, PROPERTY DAMAGE, OR OTHER DAMAGES OR EXPENSES RESULTING FROM OR ARISING OUT OF ANY TRAVEL RELATED TO THE PRIZE OR ANY OTHER ASPECT OF WINNERS’ OR GUESTS’ ACCEPTANCE OR USE OF THE PRIZE OR EXPERIENCE.

9. Release and Limitations of Liability: All Entrants, as a condition of entry into the Contest, winners, and if applicable, their guests, agree to release and hold harmless Sponsor, its agencies, parents, subsidiaries, affiliates and each of their respective officers, directors, shareholders, members, employees, agents, assigns, and all others associated with the development and execution of the Contest (collectively the “Released Parties”) from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting an Entry or otherwise participating in any aspect of the Contest, the receipt, ownership or use or misuse of any Prize awarded or any typographical or other error in these Official Rules or the announcement or offering of the Prizes. By Entering, Entrants agree that the opinion submitted is the opinion of the Entrant only and the Sponsor and Released Parties do not endorse such opinion. Winners and, if applicable, their guests assume all liability for any injury or damage caused, or claimed to be caused by participation in the Contest or use or misuse or redemption of any Prize/travel/Experience. Acceptance of Prize constitutes permission to use winners’ names, and likeness, Footage and Entries for Contest purposes (including any possible public relations opportunities) without further compensation except where prohibited by law. By entering, Entrants accept and agrees to be bound by these Official Rules. Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Contest; violates these Official Rules; acts in an unsportsmanlike or disruptive manner; or acts with intent to annoy, abuse, threaten or harass any other person. The Released Parties are not responsible for technical, hardware or software malfunctions, telephone failures of any kind, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications, whether caused by the sender, by any of the equipment or programming associated with or utilized in the Contest which may limit the ability to participate, or by any human error which may occur in the processing of the Entries in the Contest. Entries generated by script or bot are not eligible. Sponsor reserves the right to cancel, terminate or modify the Contest (each a “Contest Change”) if no Entries are received during the Contest Period or if the Contest cannot be completed as planned for any reason, including but not limited to an unforeseen event (“Unforeseen Event”) beyond its control, including but not limited to fire, flood, earthquake, windstorm, epidemic, pandemic (including COVID-19), public health crisis, disease, virus, sickness or outbreak or other similar or dissimilar natural disaster; act of God or public enemy; riot or civil disturbance, act of any government or governmental authority, power failure, satellite or equipment failure, failure of telecommunications lines or failure or breakdown of plant, machinery or vehicles operated by a third party; labor dispute, strike, or lockout; actual or threat of war, armed conflict, terrorist attacks, war (declared, undeclared or threatened), explosion, nuclear, or chemical or biological contamination; or a government imposed travel ban, restriction on movement or gatherings, or other government imposed mandate of any kind, order of any court or jurisdiction, or other cause not reasonably within Sponsor’s control. In such event, Sponsor may (a) cancel the Contest entirely, (b) award the Prizes based on the judging criteria from all eligible finalists/Entries received, (c) award substitute Prizes of comparable value, or (d) extend the Contest Period to allow time for more eligible Entries to be received. It is understood that an Unforeseen Event must take place for the Contest Change to be effectuated by Sponsor and that such Contest Change is not simply at Sponsor’s option for any reason. WITHOUT LIMITING THE FOREGOING, EVERYTHING REGARDING THIS CONTEST, INCLUDING THE PRIZES, ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW THE LIMITATIONS OR EXCLUSIONS OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY. CHECK LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

10. General Rules: The Sponsor and its agencies are not responsible for technical, hardware or software malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in this Contest or by any human error which may occur in the processing of the Entries in this Contest or for any liability for damage to any computer system resulting from participation in, accessing or downloading information in connection with this Contest. The Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the operation of the Contest or the Website; violates these Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. If, for any reason, the Contest is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest, then the Sponsor reserves the right at its sole discretion to cancel the Contest and only allow Entries from all eligible Entrants who submitted their Entries prior to cancellation. Except for willful misconduct or gross negligence on the part of Sponsor, by participating in the Contest, Entrants release Released Parties from any and all liability for any loss, harm, damages, cost or expense, including, without limitation, property damages, personal injury and/or death, arising out of or in any way connected to the Contest or the use of any Prizes. Entrants agree to indemnify, defend and hold Released Parties harmless from and against any and all third-party claims, demands, liabilities, costs or expenses, including attorney’s fees and costs, arising from, or related to any breach by Entrants of any of these Official Rules or any violation by Entrants of applicable law.

11. Disputes: To the fullest extent permitted by law, Entrant agrees that: (1) any and all disputes, claims and causes of action brought by him/her arising out of or connected with this Contest or any specific Prize shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Commonwealth of Kentucky or an appropriate Kentucky Commonwealth Court if federal court is not a proper or available venue; (2) any and all claims, judgments and awards to Entrant shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Contest, but in no event attorneys' fees; and (3) under no circumstances will Entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the Entrant and Sponsor in connection with the Contest shall be governed by, and construed in accordance with, the laws of the Commonwealth of Kentucky, without giving effect to any choice of law or conflict of law rules (whether of the Commonwealth of Kentucky or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the Commonwealth of Kentucky.

12. Privacy: Information collected by Sponsor in connection with this Contest may be used by Sponsor and shared with third parties involved in administration of the Contest in accordance with the Sponsor’s online Privacy Policy posted at https://www.pmiprivacy.com/us/en/consumer/. The Entrant agrees to the collection, processing and storage of their personal data by Sponsor for the purposes of the Contest.

13. Winners List: For the winners list, available for sixty (60) days after February 25, 2026, send a stamped, self-addressed envelope to: ZYN Go For It Giveaway Winners - PO Box 7760 (Dept. AA), Melville, NY 11775-7760.

14. Sponsor/Administrator: The Sponsor of the Contest is Swedish Match North America, LLC, Two James Center, 1021 East Cary Street, Suite 1600, Richmond, VA 23219. The Administrator of the Contest is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.