WARNING: This product contains nicotine. Nicotine is an addictive chemical.
Ready to go for it?
Go For It Giveaway is back and ready for adventurers: Ten (10) winners will get to break free from their everyday with an unforgettable experience worth up to $15,000. Plus, just for submitting a qualified entry, you earn 500 Rewards points!* Once confirmed that your entry meets the giveaway requirements, the points will be added to your account in the following weeks.
HOW TO ENTER
Record a video up to 1 minute long sharing what the “it” in Go For It means to you.
How will it push you out of your comfort zone? Where will it be? Why do you want it? Why does it matter? How would it impact your life? Paint a picture of how it could immerse you in something new or challenge you. It can be anywhere and anything—if it leads you somewhere exciting, eye opening, and life affirming.
Submit your entry by February 25th at 11:59 p.m. EST.
Things to Keep in Mind
• Video must be 60 seconds or less
• Keep your head and shoulders in the frame
• Don’t Let anyone else in the shot, it’s about you!
• Make sure you’re in a quiet, well-lit room
• Creativity counts! Transport us with your adventure
• Avoid offensive language
• Must be at least 21 years of age and meet the eligibility to participate
For more information on judging criteria, read the official rules.
*Must have entered one code on your account prior to claiming Rewards points.
NO PURCHASE NECESSARY. Void in MA, MI, VA & where prohibited. Open to legal residents of the 50 United States/DC (excluding residents of Massachusetts, Michigan and Virginia), who are tobacco consumers, 21 or older. Begins 12:01 AM ET on January 21, 2026 and ends 11:59 PM ET on February 25, 2026. For Official Rules, click here. Sponsor: Swedish Match North America LLC